Credits
you shoot. we cut it.
An app that turns the clips stylists already film into reels they would actually post.
The ideaStylists film their work every day. The footage dies in the camera roll.
Editing takes an evening nobody behind the chair has. cut14 watches every clip, finds the moments worth showing, and cuts the reel the way a stylist would: the before, the process, the finished look.
This one is ours. Hope did hair before she built a social agency, so Five Eight One shaped cut14 from the chair out: the product, the brand, the app and the film that introduces it.
The markDrawn by hand, like the work.
The wordmark and the 14 are hand-lettered: chunky, soft-cornered and a little imperfect on purpose. Olive and butter on near black, so it reads like a tool, not a template.
The iconsFive icons, one hand.
The tab bar is drawn in the same hand as the wordmark, so the whole app feels made by a person.
The appCamera roll to posted, in six steps.
One idea per screen, written the way a stylist talks. Nothing is made until you say so.
The rulesNothing faked.
For a stylist, a fake transformation is a reputation risk. So the product has rules.
It knows the trade.
It recognizes a before, the process and the finished look, and tells the story in that order.
It never fakes it.
No made-up before and after. No AI voices, no avatars, no generated footage. Your real work only.
Your footage stays yours.
It is never used to train AI, and you can delete everything from inside the app.
The filmThe walkthrough.
A short film that introduces the app the same way the app talks: one idea per screen, nothing extra.
you shoot. we cut it.
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