Worlds
Credits
Client
Stephen E. Wright
Work
Pick One, book launch
Five Eight One
Creative strategy, consulting, creative direction and graphic design. Book cover, brand identity, interior graphics, website design and build, lead system and Apollo integration, search and AI optimization, rebrand rollout.
Site
pickonemethod.com
Enter their world
A book launchStephen E. Wright

PICK
ONE

Acceleration begins with one decision.

Stephen E. Wright came to us with a finished manuscript and nothing built around it yet.

Cover, identity, website, lead system and launch by Five Eight One.

The brief

A book, not yet a launch.

Our job was to build everything around the book: the cover, the identity, the website, and a system that turns a curious reader into a booked call. Every piece had to point the same direction.

Pick One book cover: bold charcoal title inside broken orange rings on cream
The object

A cover that aims.

We designed the cover around a single idea: a target. Broken rings pull the eye inward and the title sits dead center, so the whole book says what it means before you open it. The same system carries through the brand identity and the interior graphics.

Paper
Ink
Aim
The pivot

A similar title surfaced mid-launch. We made it a moment.

Instead of a scramble, we turned the original cover into a limited first edition and rolled the new Pick One Method identity out across the site, the book and every touchpoint.

The original Pick One cover
The original, now a limited first edition
The Pick One Method mark: white letters inside orange rings
Pick One Method, rolled out everywhere
The engine

Seven questions. One next step.

We built pickonemethod.com in Webflow around a free 7 Questions assessment, then connected it to Apollo so every new lead goes straight into follow-up. Nobody falls through the cracks.

pickonemethod.com ↗

  • The assessment
    Seven questions on where the business loses profit, time and opportunity.
  • A personal result
    Clarity SeekerStuck in the MiddleReady to Move
  • Straight into Apollo
    Every lead lands in follow-up automatically.
  • Follow-up that runs itself
    We set up the email series, webinar invite and booking step so each lead moves forward on its own.
Found

Shows up when people ask.

We optimized the site so the book shows up in Google and in AI search tools like ChatGPT and Perplexity, for the owners already looking for exactly this kind of help.

Stephen E. Wright, smiling softly, in a blue shirt outdoors
The result

One partner. Every piece.

One look

Cover, site and emails share one identity, so the brand feels finished everywhere.

No handoffs

The site feeds Apollo directly, so follow-up starts the moment someone finishes the assessment.

Built to pivot

When the name changed, the whole system changed with it, without starting over.

Pictured: Stephen E. Wright, author
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