Worlds
Credits
Show
You Won’t See Me on the Poster, New Athenaeum Theatre, Dunedin
Created by
Kate Low and Sarah Entwistle
Five Eight One
Creative strategy, creative direction and all graphic design. The identity, a poster system sized for every placement, a stop-motion character series, the launch social and quote campaign, email signatures and the A6 flyer.
Brief
Timeless, bold, minimal
Enter their world
June 25–27New Athenaeum Theatre, DunedinWritten by William Shakespeare

You
won’t
see
me
on
the
poster

Exploring the lives of Shakespeare’s “minor” characters.

The performer as Peter Quince, black and white portrait, hand raised to her cheek
The brief

Timeless.
Bold.
Minimal.

One performer. A handful of Shakespeare’s forgotten characters: the porter, the nurse, the gravedigger. The people who never make the poster.

We were brought in to build the identity and the launch campaign for a show about them.

So we put every one of them on it.

The cast

Six characters. One performer.

We turned the shoot into a stop-motion series, one short loop per character, so each of them gets a moment on stage before the curtain.

Stop-motion frames of Peter Quince
Peter Quince
A Midsummer Night’s Dream
Stop-motion frames of Snug in a fur hood
Snug
A Midsummer Night’s Dream
Stop-motion frames of the Nurse
The Nurse
Romeo and Juliet
Stop-motion frames of the Porter stumbling on and off
The Porter
Macbeth
Stop-motion frames of the Gravedigger with a shovel
The Gravedigger
Hamlet
Stop-motion frames of Constance in a wide black hat
Constance
King John
The You Won’t See Me on the Poster poster: stacked black title beside Peter Quince
The poster

The title shouts. The face does the rest.

One strict system: a stacked black title, a single black and white portrait, small quiet credits. Swap the character, keep the frame. It holds at A4, on a phone and on a 970 pixel web banner.

Every size
A6 flyer with a ticket QR code
A6 flyer with ticket QR
Instagram poster featuring the Ghost under a white sheet
Instagram, the Ghost
Instagram poster featuring the Gravedigger
Instagram, the Gravedigger
Facebook banner
Facebook banner
970 by 250 web banner
Web banner, 970 x 250
Email signature for the show
Email signatures for the team
The voice

Let the lines do the talking.

For the launch we pulled lines straight from the plays and set them huge, so the feed read like a script being handed out one page at a time.

Post: Knock, knock. Who’s there?Post: I pray you, remember the porter.Post: a Gravedigger line from Hamlet set in a giant quote markPost: the show title stacked in black
The Ghost: a figure under a white sheet, only the boots showing

And the one you really won’t see.

The Ghost closes the series. No face, no name on a dressing room door. Just a sheet and a pair of boots, which is the whole show in one picture.

Back to Five Eight OneNext worldAll projects →
Understanding what makes a client themselves, then elevating it.